We are professional problem solvers who are brought on to tackle complex challenges, organizational growth, and company expansion.

We are do-ers
We are innovators
We are problem solvers
We are system disruptors
We are customer-obsessed
We are fixated on your growth

Crayne is your strategic partner-in-growth & digital innovation

/strategy

We are known to have levelled-up organizations and for having the "perfect blend of strategic and implementation skills".

Advisory

Strategic Partnerships 

Our most frequently leveraged service - our partners have us onboard as their dedicated problems solvers, innovation co-conspirators, and fractional executives. We bring our operations, systems and design-thinking, strategic growth; scale-up and senior executive management expertise to the table. We like to work cross-functionally, because we acknowledge that your organization is an ecosystem and we like to make deep, meaningful, and sustainable impact. We meet you where you are at, work one-on-one with you and your team members, provide direction through your next moves while equipping you with creative and competitive ideas along the way.

Involve us early on in the ideation process and we'll go there with you to design and lead special initiatives and partnership programs to extend your reach and deepen your impact; identify, secure, and solidify partnerships; and ultimately support your organization's growth goals. From A to Z, we have done it all from ideation, goal setting, prospecting, through to implementation, management and scale-up.

Program Operations & Management

We help you build, operationalize and scale-up your Programs. Our approach gives you the ability to innovate and keep up with constantly evolving needs, move in to new markets and stay laser sharp focused on your program and customer impact, revenue and growth goals. 

We go deep because we

are in it for your long-game

/insights

We are known to have helped companies "dodge bullets" and for leaving teams feeling better equipped to move forward and thrive.

Product & Program Research 

Speaking, Workshops & Facilitation

We love conversion, retention, and when your customers are obsessed with you. Ground your product, program and service decisions with deep insight and future-forward considerations. Our human-centred approach means you can move forward with contextual, practical relevant insight that you can operationalize as you design, pilot and go-to-market.

We strongly believe in investing in the capacity of those we work with. Growth and innovation often requires the power of a spark set to a flame. Sometimes, this is in the form of keynote talks, panel discussions, moderation of roundtables, or facilitation - to help educate, draw lines between vision and know-how, and shift perspective and mind-set.

The truth is, we don't love the conventional approach to consulting. We do things differently to drive deep impact. 

Carolyn Van

Principal

Those who have worked with Carolyn would attest to how much she pushed them, their teams and their organizations to grow.

Senior Leaders, Tech Startup Founders and Changemakers often turn to Carolyn to help them tackle, work through or plan for challenges and opportunities - no matter how undefined, hairy or complex they are. This is part of Crayne's origin story.

She is known for being a shi(f)t disturber, her deep and wide insights; technology meets business expertise; systems-thinking; being a catalyst for change and transformation; future-forward thinking; creative problem solving; and having the "perfect blend of strategic and implementation skills".

Carolyn brings more than 12 years of building, growing and scaling up businesses and designing projects, services and programs to expand reach and deepen impact. She has worked with innovation incubators and accelerators; hundreds of startups; and with companies across various industries and sectors including healthcare, arts and culture, telecom, IoT, human resources, education and CPG. 

Carolyn has been awarded by the City of Toronto for her leadership in Digital Innovation and has advised for, worked with, and has been invited to speak by many including Microsoft, Google, Intelligent Automation Summit, Product Management and UX Associations, CTV News Channel, Rogers Wireless, Global Entrepreneurship Week, Scotiabank, First Nations Tech Council, Boys & Girls Club - National (Canada), The Financial Post, The Globe and Mail, Lean Startup Machine Conference, Oxfam Canada, Munk School of Global Affairs and Public Policy, and the House of Commons (Parliament of Canada).

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