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We are brought on to advise or work hands-on-deck through change;  transforming challenges in to profitable opportunities; and chart your path from build-to-launch-to-scaleup. 


We are do-ers
We are problem solvers
We are system innovators
We are stakeholder-obsessed
We are fixated on your growth

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Crayne is your strategic partner-in-growth

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Strategy & Roadmapping

Building alignment and cohesion between your high level vision and day-to-day activities. 


Exploring and refining where you want to go to meet the evolving needs of your customers and stakeholders - and developing actionable and achievable roadmaps to ground daily tasks.

Leadership & Management

Developing and solidifying your management practices and processes to help your team perform at their best. 

Building clarity on inputs and outputs, and actionable ways to lead and manage with consistency, engagement, and measurements of progress. 

We go deep because we are in it for your long-game

Digital Transformation

Levelling-up your productivity and performance.

Digitizing front-office and back-office processes and projects to help you do more of what you already do - and do it better.


Workshops & Speaking

Investing in the capacity, confidence, and leadership of your team, volunteers, and stakeholders. 

Delivering keynotes and facilitating interactive and hands-on sessions and workshops that are centred around your goals to help equip, inspire, and support your teams with change, innovation, entrepreneurship, and business strategy.  

Program & Product Innovation

From Ideation ➡ MVP ➡ Launch ➡ Expansion - working with you to build innovative ideas to help you address the evolving needs of your customers.

Developing unique product solutions - with your values, mandate, and objectives as the north star, and customer success as the ultimate goal.

Creating programming - that is scalable, sustainable and metrics-driven, that unlock opportunities for both you and participants/learners along the way. For incubators, accelerators, innovation hubs, and educational organizations. 

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We are known to have levelled-up leaders, managers, and organizations and for having the "perfect blend of strategic and implementation skills".

We are known to have helped companies "dodge bullets", and plan and execute their next moves.

/insights & data



We are known for meeting teams where they are at and for leaving them feeling better equipped to move forward and thrive.


The truth is, we don't love the conventional approach to consulting. We do things differently to drive deep impact. 



Carolyn Van

Principal Consultant


Carolyn is an experienced Senior Leader, Program Director, Entrepreneur-in-Residence, Academic Educator to business leaders, entrepreneurs, creatives and artists, Venture Coach, and public-facing Thought Leader. She is known for seeding lasting impact and results, and being trusted with big work, big clients and big hairy audacious goals. 


Leaders, Entrepreneurs, and Changemakers turn to Carolyn to deeply go in and identify, tackle, work through, plan and build for opportunities and challenges - no matter how undefined or complex they are. This is part of Crayne's origin story.

She is known for being a shift disturber, her deep and wide insights; technology meets business expertise; systems-thinking; being a catalyst for change and transformation; future-forward thinking; and having the "perfect blend of strategic and implementation skills".

Carolyn has been awarded by the City of Toronto, Canada for her leadership in Digital Innovation and has been featured by and advised, led, and created for a long list of companies including Microsoft, World Trade Centre Toronto, Toronto Board of Trade, Ontario Arts Council, Google, Intelligent Automation Summit, Product Management and UX/UI Associations, Clearco, CTV News Channel, Young Adult Cancer Canada, Rogers Wireless, Global Entrepreneurship Week, Scotiabank, First Nations Tech Council, Boys & Girls Club - National (Canada), The Financial Post, The Globe and Mail, Lean Startup Machine Conference, Oxfam Canada, Munk School of Global Affairs and Public Policy, and the House of Commons (Parliament of Canada).

She has worked with innovation incubators and accelerators across North America and Europe; hundreds of startups; and with corporations, professional associations, art and culture organizations and not-for-profits across various industries and sectors including healthcare, arts and culture, telecom, Internet of Things (IoT), human resources, education and consumer packaged goods (CPG). 

Carolyn brings more than 12 years of building, growing and scaling up businesses and designing projects, services and programs to expand reach and deepen impact. She has been responsible for designing and managing programs and experiences that hundreds of thousands (and counting) have participated in. Carolyn has led learning experience and framework development and design that private and public educators and experts across Canada are integrating in their in-person and virtual classrooms and skills development environments today. 

Your secret weapon

what they said...

what they said

Carolyn is a very knowledgeable, inventive, and reliable individual. We are really fortunate to have her as a trusted advisor. She has opened up many doors for us in our customer and business development stages thanks to her large network.


She is not afraid to be honest and tell you if and when you are not on the right track, which is quite refreshing to hear. We really love the way she tackles problems as they present themselves with an out-of-the-box approach.

- Aram, CEO of Crowdlinker

Through her energy, bold-nature, persistence, awesome ideas and wide connections we just rocketed forward. 


Carolyn is thoughtful, empathetic, focused and always knows how to plan and execute the next move. 

I would love an opportunity to work with Carolyn again - and so should you.

- Declan, CTO & Agile at LeanIntuit

We went from developing a product that people “could see” themselves using to developing a product people will use and that all stemmed from us making a conscience effort to hone in on the value that we were aiming to deliver to our consumers. 


This is what Carolyn is able to bring to the table.

- Yohannes, Product Strategy at Google

Her expertise and the time she took to understand our needs and start from where we were, allowed for real change on a personal level and organizational level. She is articulate, open minded, knowledgeable, and efficient. She also offered practical ways to improve our services that will help us in the long run.


I am already looking forward to working with her again and definitely recommend her to anyone looking to enhance and expand their work.

Karine, National Program Director at Young Adult Cancer Canada

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