We are doers.
We are unconventional.

We tackle complex challenges.



We are known to have levelled-up organizations. Our partners have us onboard as dedicated problem solvers, co-conspirators and fractional executives. Is a critical year approaching? Is there a particular challenge you are experiencing or anticipating? Do you have a vision but aren't sure how to make it happen? Need a serious injection of momentum? We bring our strategic growth; scale-up; executive management and operator experience to the table. We will meet you where you are at, work one-on-one with you and your team members, help you orchestrate your next moves, design operations, provide you with strategic direction and equip you with creative and competitive ideas along the way. We go in deep because we are in it for your long-game.

Partnerships & Programs

We are known for having a "perfect blend of strategic and implementation skills". We believe in building strategy - that is designed for  execution; and executing - with a highly strategic lens. From A to Z, we have done it all from ideation through to successful implementation to go-to-market - and beyond, to  market expansion. Involve us early on in the ideation process and we'll roll up our sleeves with you to design and lead programs to grow your impact, expand your business and support your scale-up.



We are known to have helped companies "dodge bullets" through our strategic insights work. Ground product/service/program design decisions and pivots with 'knows' and meaningful and future-forward context - rather than assumptions, hunches and far removed research reports. Our approach gives you access to truly useful and relevant insight, that you can operationalize as you experiment and execute.

Speaking, Workshops & Facilitation

We are known to leave teams and audiences feeling motivated, in deep and reflective thought, inspired and better equipped to lead.  We strongly believe in investing in the capacity of those we work with. Organizational growth often requires the power of a big spark set to a flame. Sometimes, this is in the form of keynote talks, panel discussions, moderation of roundtables, or facilitation - to help educate, draw lines between vision and know-how, and shift perspective and mind-sets. We bring our experience on business development, partnerships, strategy, operations, innovation, leadership, intra and entrepreneurship, social impact and inclusion in to the fold.

we are in

it for your long-game


Crayne is your innovation & strategic partner-in- growth.


The truth is, we don't love the conventional approach to consulting. We do things differently to drive deep organizational impact.

Carolyn Van


Those who have worked with Carolyn would attest to how much she pushed them, their teams and their organizations to grow.

Carolyn is someone others often call on to help tackle or work through challenges or opportunities - no matter how undefined, hairy or complex they are.

She is known for both her deep and wide insights; systems-thinking; being a catalyst for change and transformation; future-forward thinking; creative problem solving; and having the "perfect blend of strategic and implementation skills".


She brings more than 12 years of building, growing and scaling up businesses and designing projects, services and programs to expand reach and deepen impact. She has worked with innovation incubators and accelerators; hundreds of startups; with for-profit and not-for-profit organizations; and across various industries including healthcare, arts and culture, telecom, IoT, human resources, education and CPG. 

Carolyn has created for, worked with and has been invited to advise and share with various outlets and organizations including Microsoft, Google, CTV News Channel, City of Toronto (Canada), Rogers Wireless, Global Entrepreneurship Week, First Nations Tech Council, Boys & Girls Club National (Canada), Post-Secondary Schools, Arts Councils, The Financial Post, The Globe and Mail, Lean Startup Machine Conference, Oxfam Canada, Munk School of Global Affairs and Public Policy, and House of Commons (Parliament of Canada).


what they said...

what they said

Carolyn is a very knowledgeable, inventive, and reliable individual. We are really fortunate to have her as a trusted advisor on our startup. She has opened up many doors for us in our customer and business development stages thanks to her large network.


She is not afraid to be honest and tell you if and when you are not on the right track, which is quite refreshing to hear. We really love the way she tackles problems as they present themselves with an out-of-the-box approach.

- Aram, CEO of Crowdlinker

Through her energy, bold-nature, persistence, awesome ideas and wide connections we just rocketed forward. 


Carolyn is thoughtful, empathetic, focused and always knows how to plan and execute the next move. I would love an opportunity to work with Carolyn again - and so should you.

- Declan, CTO & Agile at LeanIntuit

We went from developing a product that people “could see” themselves using to developing a product people will use and that all stemmed from us making a conscience effort to hone in on the value that we were aiming to deliver to our consumers. 


This is what Carolyn is able to bring to the table.

- Yohannes, Product Strategy at Google

We needed guidance, support, and information on how to reach and serve our population (Canada) with the lenses of inclusivity, diversity, equity and accessibility.


Her expertise and the time she took to understand our needs and start from where we were, allowed for real change on a personal level and organizational level. She is articulate, open minded, knowledgeable, and efficient. She also offered practical ways to improve our services that will help us in the long run.


I am already looking forward to working with her again and definitely recommend her to anyone looking to enhance and expand their work.

Karine, National Program Director at YACC

let's get started.

© 2019 crayne collective