top of page

do-ers. problem solvers. innovators. customer & stakeholder-obsessed.
fixated on your growth and long-game.

CRAYNELOGO_1_RGB - white.png

Crayne is your strategic partner-in-growth

CRAYNELOGO_1_RGB - white.png

/strategy that lands

We are known to have levelled-up leaders, managers, and organizations, for having the "perfect blend of strategic and implementation skills, planning for realistic  implementation and making moves toward audacious goals.

We are known to have catalyzed directional shifts within companies and helped "dodge bullets". 

CRAYNELOGO_1_RGB - white.png

/insights & data


/facilitation & management

We are known for lasting impact by meeting teams where they are at and for leaving individuals feeling better equipped to move forward and thrive.




Carolyn Van

Principal Consultant

Carolyn is an experienced Senior Leader, Program Director, Entrepreneur-in-Residence, and educator to business leaders, creatives and artists. She is known for seeding lasting impact and being trusted with big work, big clients and big hairy audacious goals.

Leaders, Entrepreneurs, and Changemakers turn to Carolyn to deeply to identify, tackle, work through, plan and build for opportunities and challenges - no matter how undefined or complex they are. This is part of Crayne's origin story.


She brings more than 12 years of working directly with senior leaders; leading teams/departments; growing and scaling up businesses; and designing and building projects, services and programs.


Her deep and wide insights; technology meets business expertise; future-forward design and development capabilities; and having the"perfect blend of strategic and implementation skills" allows her to be a powerful catalyst for transformation, change, and scale-up. 

Carolyn has been featured by, advised, led, and created for a long list of corporations, professional associations, and not-for-profits across various industries and sectors including healthcare, arts and culture, telecom, Internet of Things (IoT), human resources, education and consumer packaged goods (CPG). Amongst this list includes Microsoft, World Trade Centre Toronto, Toronto Board of Trade, Google, Intelligent Automation Summit, Product Management and UX/UI Associations, Clearco, Community-Based Research Canada, CTV News Channel, Young Adult Cancer Canada, Rogers Wireless, Global Entrepreneurship Week, Scotiabank, First Nations Tech Council, Boys & Girls Club - National (Canada), The Financial Post, The Globe and Mail, Lean Startup Machine Conference, Oxfam Canada, Munk School of Global Affairs and Public Policy, and the House of Commons (Parliament of Canada).

She takes investing in our future seriously. She has been responsible for designing and managing programs and experiences that hundreds of thousands (and counting) have participated in. Carolyn has led framework development and design that private and public educators and experts across Canada are integrating in their skills development environments today.

With a strong regard for small and medium-sized ventures and having had first-hand entrepreneurship experience, Carolyn has worked with innovation incubators and accelerators and hundreds of startups across North America and Europe. 

Understanding the power of creative arts, Carolyn has also advised and helped create programs for leading organizations in the creative arts industry including the Ontario Arts Council, CFC (Canadian Film Centre) Media Lab and Guelph Arts Council. 

Your secret weapon

what they said

Carolyn is a very knowledgeable, inventive, and reliable individual. We are really fortunate to have her as a trusted advisor. She has opened up many doors for us in our customer and business development stages thanks to her large network.


She is not afraid to be honest and tell you if and when you are not on the right track, which is quite refreshing to hear. We really love the way she tackles problems as they present themselves with an out-of-the-box approach.

- Aram, CEO of Crowdlinker

Through her energy, bold-nature, persistence, awesome ideas and wide connections we just rocketed forward. 


Carolyn is thoughtful, empathetic, focused and always knows how to plan and execute the next move. 

I would love an opportunity to work with Carolyn again - and so should you.

- Declan, CTO & Agile at LeanIntuit

We went from developing a product that people “could see” themselves using to developing a product people will use and that all stemmed from us making a conscience effort to hone in on the value that we were aiming to deliver to our consumers. 


This is what Carolyn is able to bring to the table.

- Yohannes, Product Strategy at Google

Her expertise and the time she took to understand our needs and start from where we were, allowed for real change on a personal level and organizational level. She is articulate, open minded, knowledgeable, and efficient. She also offered practical ways to improve our services that will help us in the long run.


I am already looking forward to working with her again and definitely recommend her to anyone looking to enhance and expand their work.

Karine, National Program Director at Young Adult Cancer Canada

CRAYNELOGO_1_RGB - white.png
let's get started

Thank you. We will review your request.

bottom of page