We tackle complex challenges, organizational growth and company expansion

through strategic operations design and management; partnerships and special initiatives; and product,

program & service innovation.

We are do-ers

We are problem solvers

We are systems thinkers

Crayne is your strategic partner-in-growth


We are known to have levelled-up organizations and for having the "perfect blend of strategic and implementation skills".


Partnerships & Initiatives

Our partners have us onboard as dedicated problem solvers, co-conspirators and fractional executives. We bring our operations design, strategic growth; and executive management expertise to the table. We work cross-functionally, because we treat organizations as ecosystems. We meet you where you are at, work one-on-one with you and your team members, provide direction through your next moves and equip you with creative and competitive ideas along the way

Product & Service
Operations & Innovation

Your products, what they address and the value your customers gain - truly is the lifeline of your company. We help build and optimize your product innovation and management process cross-functionally to support your ability to keep up with constantly evolving needs, move in to new markets and support scale up operations. Need us to lead or facilitate product innovation itself? We do that too. We love rolling up our sleeves.

Involve us early on in the ideation process and we'll go there to design and lead special programs/projects to extend your impact; identify, secure and solidify strategic relationships; and support your organization's growth. From A to Z, we have done it all from ideation, goal setting, prospecting, through to implementation and management. 

We go deep because we

are in it for your long-game


We are known to have helped companies "dodge bullets" and for leaving teams feeling motivated, inspired and better equipped to lead.


Speaking, Workshops & Facilitation

Ground product, program and service decisions with deep and meaningful insight and future-forward considerations. Our human-centred approach means you can move forward with contextual and relevant insight that you can operationalize as you design, pilot and go-to-market.

We strongly believe in investing in the capacity of those we work with. Growth and innovation often requires the power of a spark set to a flame. Sometimes, this is in the form of keynote talks, panel discussions, moderation of roundtables, or facilitation - to help educate, draw lines between vision and know-how, and shift perspective and mind-set.


The truth is, we don't love the conventional approach to management consulting. We do things differently to drive deep impact.

Carolyn Van


Those who have worked with Carolyn would attest to how much she pushed them, their teams and their organizations to grow.

Others often call on Carolyn to help tackle or work through challenges or opportunities - no matter how undefined, hairy or complex they are.

She is known for both her deep and wide insights; technology meets business expertise; systems-thinking; being a catalyst for change and transformation; future-forward thinking; creative problem solving; and having the "perfect blend of strategic and implementation skills".


She brings more than 12 years of building, growing and scaling up businesses and designing projects, services and programs to expand reach and deepen impact. She has worked with innovation incubators and accelerators; hundreds of startups; and with companies across various industries and sectors including healthcare, arts and culture, telecom, IoT, human resources, education and CPG. 

Carolyn has created and worked with and has been invited to advise and share by many including Microsoft, Google, Product Management and UX Associations, CTV News Channel, City of Toronto (Canada), Rogers Wireless, Global Entrepreneurship Week, Scotiabank, First Nations Tech Council, Boys & Girls Club - National (Canada), Post-Secondary Schools, Arts Councils, The Financial Post, The Globe and Mail, Lean Startup Machine Conference, Oxfam Canada, Munk School of Global Affairs and Public Policy, and the House of Commons (Parliament of Canada).


what they said...

what they said

Carolyn is a very knowledgeable, inventive, and reliable individual. We are really fortunate to have her as a trusted advisor on our startup. She has opened up many doors for us in our customer and business development stages thanks to her large network.


She is not afraid to be honest and tell you if and when you are not on the right track, which is quite refreshing to hear. We really love the way she tackles problems as they present themselves with an out-of-the-box approach.

- Aram, CEO of Crowdlinker

Through her energy, bold-nature, persistence, awesome ideas and wide connections we just rocketed forward. 


Carolyn is thoughtful, empathetic, focused and always knows how to plan and execute the next move. 

I would love an opportunity to work with Carolyn again - and so should you.

- Declan, CTO & Agile at LeanIntuit

We went from developing a product that people “could see” themselves using to developing a product people will use and that all stemmed from us making a conscience effort to hone in on the value that we were aiming to deliver to our consumers. 


This is what Carolyn is able to bring to the table.

- Yohannes, Product Strategy at Google

We needed guidance, support, and information on how to reach and serve our population (Canada) with the lenses of inclusivity, diversity, equity and accessibility.


Her expertise and the time she took to understand our needs and start from where we were, allowed for real change on a personal level and organizational level. She is articulate, open minded, knowledgeable, and efficient. She also offered practical ways to improve our services that will help us in the long run.


I am already looking forward to working with her again and definitely recommend her to anyone looking to enhance and expand their work.

Karine, National Program Director at YACC

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© 2021 crayne collective